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An exciting week of STUDIO2RETAIL came to an end last week. In total, more than 40 events took place within the framework of STUDIO2RETAIL, including numerous store events, pop-ups & parties, to which end-consumers were invited. At the events, interested parties could inform themselves about the diversity of the Berlin fashion scene and exchange ideas. The STUDIO2RETAIL network unites over 100 Berlin brands and stores.
The initiative, organized by the Fashion Council Germany and commissioned by the Berlin Senate Department for Economic Affairs and Energy, aims to support Berlin designers and retailers and to make Berlin Fashion Week accessible to interested parties. In the run-up to the event, prize money totaling 25,000 euros was awarded to five event concepts each, which will take place within the framework of STUDIO2RETAIL during Berlin Fashion Week for trade visitors and end consumers.
An overview of all events that have taken place and the participants can be found on the website of Studio2Retail website.