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Melissa Drier with Artsi, Jörg Ehrlich and Waridi Schrobsdorff

In the panel talk "from collaborations to building bridges", journalist Melissa Drier talks to Jörg Ehrlich - founder and chief designer of Odeeh, Artsi - founder and chief designer of Maison ARTC and Waridi Schrobsdorff - founder and CEO of FA254 about collaborations and their possibility to become more than just a marketing tool. They discuss the appreciation of design and the danger of exploitation by big brands, but also that the right combination, like the right date, can lead to a long and valuable partnership.

This lecture is in English.

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