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German Sustain Concept

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Promoting young talent and sustainable commitment: With this intention, the FCG German Sustain Concept started at the beginning of 2019. The support program initiated by the Fashion Council Germany and its partners Bikini Berlin and Neonyt, the green showroom of Messe Frankfurt, will support four young talents from the field of sustainable design in the disciplines of sourcing, distribution, marketing and business over a period of 24 months. The participants Lara Krude, Oft, Phylyda and Working Title will undergo a multi-stage coaching process during this period.

The concept succeeds the Sustain Programme, which was previously run by the Berlin Senate. The two-year support program aims to establish the participants successfully on the market in the long term by helping them to help themselves. In addition to coaching, the winners are also offered interesting presentation opportunities.

The FCG German Sustain Concept was aimed at all up-and-coming designers or young fashion labels based in Germany who work in the field of sustainability. After the application phase (November and December 2018), ten finalists presented their brands and concepts to a jury of several top-class industry representatives, who selected the four program participants.

After an initial situation analysis, the talents are given knowledge in the four core areas as well as contacts in a second phase in coaching sessions and workshops individually tailored to the respective brand needs. In a third phase, in which the respective specialist coaches will provide advice, the designers will actively implement and independently apply what they have learned.

Jury Members:

  • Andrea Karg (Allude)
  • Antje Leinemann (Bikini Berlin)
  • Federal Ministry for the Environment
  • Nature conservation and nuclear safety
  • Christiane Arp (Vogue Germany)
  • Christina Oster-Daum (Cosnova)
  • Danaja Vegelj (Showroom.de)
  • Grit Thoennissen (Der Tagesspiegel)
  • Jörg Ehrlich (Odeeh)
  • Kerstin Schneider (Harper's Bazaar Germany)
  • Magdalena Schaffrin (Neonyt)
  • Melissa Drier (Journalist, Consultant)

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February 3, 2021

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February 15, 2021

FCG Webinar: Sustainability Culture Now

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February 25, 2021

FCG Webinar: FCG x Flanders DC

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March 22, 2021

FCG Webinar: Digitalisation and Sustainability in Stoll Flat Knitting

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March 29, 2021

FCG Webinar: Reading emotions reloaded - the power of emotions in a digital world

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April 13, 2021

FCG Webinar: The power of good photography in the fashion world

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April 20, 2021

FCG Webinar: Digitizing collections: Tools & tips to amplify your brand impact

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April 27, 2021

FCG Webinar: Status German Fashion 2021

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May 4, 2021

FCG Webinar: Power of the Brand. Does the product power the brand? Or the brand the product?

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May 12, 2021

FCG Webinar: A Guide to Working with Fashion Agents, Distributors and Retail Partners

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June 11, 2021

FCG Webinar: Brand communication: social media vs. classic online journalism

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June 15, 2021

FCG Webinar: How political should the fashion industry be?

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June 29, 2021

FCG Webinar: 3D fashion design - essentials of the digital product chain

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