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Brand communication: social media vs. classic online journalism

Speakers: Communication Experts, Lisa Trautmann and Kiki Albrecht

Together with Kiki Albrecht, Lisa Trautmann talks about the existing relevance of online journalism for successful brand communication. We consume in feeds and only those who perfectly play the keyboard of the new social media and generate a buzz seem relevant. But have the (now) classic online media really lost relevance? Can social media tell stories with depth, or is it not rather about the perfect communication mix? Lisa Trautmann and Kiki Albrecht get to the bottom of these questions based on their expertise.

The webinar will have a presentation and an active Q&A component. It will last approximately 1.5 hours.

Participation Fees:

During Covid-19 pandemic the fees are waived!

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